Yes! Finally the store is open! Not as big a crowd as I expected though. Weather was good … slightly cool but no rain. I am sorry that my request to attend the Media Day was rejected, Whole Foods was more than happy to have us and even went out of their way when they first opened here in Boise. But at least I got to attend the Grand Opening/Ribbon Cutting. It was good. Here are some photos of the event, Trader Joe’s Opens.
Would you believe we started out as a small chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. In ’67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe’s) and the way we do business.
1967 – The first Trader Joe’s opened its doors in Pasadena, California. Still there today – same spot, same parking lot.
If you were into wine – especially California wines – Trader Joe’s was the place to go. Still is. But back in the late 1960s, we sold every California wine there was.
Do enjoy the photos and Left-Click to see them enlarged. Cheers! The above quote is from the Trader Joe’s website.
So that’s it for the Opening Ceremony. Short. Sweet. And Boise was ready for this to happen. A different type of grocery store from Whole Foods or Albertsons. I wish them great success.